Design de personagem e ilustração.
A DPZ é uma agência de publicidade com 54 anos de história e muitos clientes.
A DPZ é uma agência de publicidade com 54 anos de história e muitos clientes.
Este projeto pretende comunicar um novo momento da empresa, conectado com a atualidade, valorizando a sua diversidade de profissionais, clientes, pensamentos e propostas que contribuem para novas ideias.
Graficamente procurei sugerir um design de personagens cheio de formatos, tamanhos e abordagens diferentes entre si para representar a proposta. Porém, para não perder a conexão com a história da própria agência, meu ponto de partida foram os gatos originais do fundador Petit. A partir dos 3 gatos originais embasei minha abordagem de desenho, envelopando tudo numa linguagem que pudesse ter algum impacto visual.
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